If you run a coffee business; your front of house team are your direct link to your customers
Posted by Cascara UK on June 7, 2021
Taking care of them and training them well is not just a good idea to boost their professional development and maintain standards; it also leads to increased sales for the whole business; here’s why:
The most immediate, and perhaps obvious reason is that properly trained baristas make better quality drinks. Our coffee is the result of generations of expertise, hard work and a scientific approach to quality. It travels thousands of miles, and is roasted to perfection. It only takes a sloppy barista a few seconds to render all of that useless and ruin a great coffee.
Making sure baristas have the best quality equipment to work with, and receive a proper training will make the difference between a half-drunk cup of coffee and customers coming back time and time again to spend their money with your business.
Staff motivation
At Cascara; sign up as a trade customer and you receive the benefit of our years of expertise, as well as support from our dedicated team. As a coffee-serving business, investing a little time and money in your staff development is a no-brainer because everybody wins: The customer gets a consistently great experience, we’re proud that our coffee is being served to a high standard, and the barista is learning a skill for life. We can’t expect baristas to care about the coffee if we don’t show that we care about it too. Setting high standards can only encourage staff development and customer satisfaction.
Upselling
Knowledgeable baristas can talk about coffee all day. You’ll never know who is going to walk through the door of your business; it could be a coffee novice, or someone who really knows their panama geisha from their honey-processed Costa-Rican. Your barista still needs to be able to talk about their preferences. A well-trained, switched on barista can make recommendations or create new drinks recipes to keep customers interested.
If you want to share our passion for excellent coffee, served to the perfect standard; take a look at our wholesale Taf coffees, our range of professional machines and filter equipment; perfect for your coffee business..
